Envie d’Albanie
Envie d’Albanie is more than a travel agency — it is an invitation to discover Albania through its coastlines, mountains, traditions, and hidden gems. For this project, the goal was to design a logo and brand identity that speaks to travelers who are seeking not just a destination, but an authentic journey filled with stories and meaningful encounters.
The identity was created to welcome visitors with warmth and energy, embodying the spirit of discovery and adventure. Inspired by Albania’s natural beauty and cultural richness, the design elements highlight the contrast between sea and mountain, heritage and modernity, while keeping a clean and international appeal. This was especially important to ensure that the brand resonates both with local pride and with the expectations of a global audience.
From the first idea to the final proposal, a key challenge was finding the right balance between authenticity and universality. We aimed to avoid clichés, instead creating a fresh, contemporary mark that feels instantly recognizable and memorable. The result is a visual identity that reflects movement, openness, and curiosity—values at the heart of Envie d’Albanie.
Through this brand, every traveler is invited to experience Albania not just as a tourist, but as a guest discovering stories, people, and places that leave a lasting impression.
Task
Blending Albania’s authentic cultural essence with a modern, globally appealing design that feels inviting to travelers without relying on clichés.